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About Me.
Creative / Design Director with 15+ years of transforming big ideas into real-world brand experiences for Google, Changi Airport, adidas and Heineken, across agencies including essenceMediacom, TBWA and Iris.

My work sits at the intersection of brand, technology and creative systems, with deep experience in GenAI-assisted ideation, experience design, data-informed storytelling and scalable creative platforms. I’m passionate about humanising technology through craft-led, culturally relevant ideas.
Experience

SEP 2019 - MAY 2024
EssenceMediacom | Google Adrenaline Team
Creative Director • Design Lead
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AUG 2017 - AUG 2019 
Havas Media
Freelance Snr Digital Creative
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FEB - JULY 2017
Sapient Razorfish
Freelance UI/UX Designer
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MAY 2015 - JAN 2017
TBWA 
Snr Creative​


FEB 2014 - APR 2015
JWT
Freelance Art Director
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APRIL 2008 – MAY 2014
Iris Worldwide
Art Director
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Awards

Google Voice Search / MX Player India
Silver Emvie for Best Media Innovation
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Heineken Social Tree
Bronze | Creative Circle Awards
Finalist | Outdoor Ambient | AdFest
Bronze | EFFIES 
Best Promotion Marketing | PMAA
Gold | Best Experiential Marketing | PMAA
Silver | Best Brand Building Campaign | PMAA 
Silver & Crystal | Outdoor Media | Ad Stars

adidas Gram Challenge
Sliver for EFFIE Awards
PMAA’s Best Small Budget Campaign,
Leisure Products / Other Consumer Goods
MMA worldwide globe award ​
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Heineken Deep Down & Deadly
PMAA’s Best Event or Experiential Marketing ​

PETA
Young Guns International People's Choice Winner

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Skills & Expertises

Creative Direction & Brand Strategy
Digital & Social Fluency

Experiential & Retail Design

AI Creative Systems

Creative Automation & DCO

User-Centred Experience Design

Data & Performance Thinking

Programmatic Integration

Brand Partnerships

Commercial & Client Leadership

Education
RMIT Melbourne Australia
Bachelor of Arts (BA) Commercial & Advertising Art
Graduated with Honors
Advance Diploma, Strategy Planning

Temasek Polytechnic
Diploma, Design and Visual Communications

A Little Social Proof

"Vince transformed strategy and ideas into beautiful visual designs with incredible attention to detail, effectively localizing global concepts for the APAC market. Together, we created insight-driven, data-informed digital and social creative work."

Victoria Etheridge
Creative & Innovation Manager - Google

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