ADIDAS | APAC

adi-Zero Fast Arcade

Social Gaming, Speed, and Discounts Await!

CHALLENGE

Adizero: Lighter, Faster, Fame-Driven
Adidas adizero footwear is made light to make athletes faster. Our challenge was to get the message across fast, and sell fast. So we appealed to Asian teenager’s competitive nature and their love of fame that comes from winning and seeing their names in the spotlight.

SOLUTION

Speed Games & Discount Challenges
Combining sports, speed and competitive spirit, we created a Social Game on Facebook called adizero Fast Arcade, to communicate the core benefit of ‘light makes fast’ in adizero shoes to our target audience.

HOW IT WORKS

Win Tokens, Unlock Discounts
Users had to defeat slow, oldskool athletes from each sport category with the help of power-up adizero models. Depending on how fast they are, they could collect arcade tokens to exchange for discounts.

Character Design

Each character in the adizero Fast Arcade game is uniquely designed to represent a different sport, highlighting the diversity and competitive spirit of various athletic disciplines.