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GOOGLE PIXEL'S MAGIC ERASER | JAPAN
Make every Summer Moments Picture Perfect.
Showcasing Magic Eraser’s Power with Summer Trends
CHALLENGE
Young Japanese meticulously curate their summer social posts. To enhance these moments, Google Pixel introduces Magic Eraser, a feature that seamlessly removes photo distractions, transforming everyday snapshots into picture-perfect memories.
"Copyrighted music and footage used under fair use for educational purposes.
SOLUTION
Trend-Driven Summer Perfection
To resonate with the desires of young Japanese and highlight the power of Magic Eraser, we leverage seasonal topicality. This involves using social listening to identify emerging trends, topics, and hashtags that align with our audience's interests.
Team Pixel Collaboration
We also collaborate with influencers from Google’s Team Pixel, showcasing how Magic Eraser enhances their summer moments on social media.
See Magic Eraser in Action
we create interactive demonstrations on dynamic displays to illustrate the ease and effectiveness of Magic Eraser.
IMPACT
48 Culturally Dynamic Creatives Developed.
20.22% Consideration lift
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