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GOOGLE PIXEL | JAPAN
Real-time Battery Battle
Harnessing Data to Highlight Pixel's Adaptive Battery
"Copyrighted music and footage used under fair use for educational purposes.
CHALLENGE
Powering your Passion with Pixel
Japanese audiences spend significant downtime time on entertainment. For those seeking a new phone, Google Pixel’s Adaptive Battery keeps up with your passions.
SOLUTION
Google Pixel vs Your Phone
We showcased this feature by comparing the Google Pixel's battery life to that of existing phones in real time.
Personalised Ads Powered by Real-Time Battery Data
By leveraging Audience Interests along with Battery API data, we seamlessly integrated user battery life into a personalised message.​
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HOW IT WORKS
Adaptive Battery Keeps Up with your Passion
This revealed the limitations of their current phones to keep up with their passions while highlighting the superiority of the Google Pixel’s Adaptive Battery.
27 First-in-Market Dynamic Creatives.
9.6% lift in Awareness
10.4% lift w. Music Affinity
10.7% lift w. Gaming Affinity
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