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GOOGLE VOICE SEARCH | INDIA
Voice Search
Meets Binge-Watching
Dive Deeper: First Interactive Voice-enabled Ads on Streaming
CHALLENGE
Break the Language Barrier
– Speak, Don’t Type!
For millions in India’s small towns, typing in Hindi is hard—but speaking is easy. How can we make Google Voice Search the effortless bridge to the internet
"Copyrighted music and footage used under fair use for educational purposes.
SOLUTION
Google Search Meets Streaming
To foster voice search habits, we partnered with MX Player, India's top streaming platform, leveraging mobile binge-watching to create India's first interactive voice-enabled ads within a streaming platform powered by Google search.
HOW IT WORKS
Explore Scenes with Google Voice Search
We created hyper-contextualised, interactive ads that invite viewers to use Google Voice Search. These ads prompt queries within the ad, integrating Google voice search seamlessly and non-intrusively into the viewing experience.
AWARD
Silver Emvie for Best Media Innovations
IMPACT
21% Clicks leading to voice queries
+11% Usage intent
X3 CTR vs BAU ads
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